This week, the Milwaukee Barbarians Rugby Club took a break from scrums and line-outs to dive into one of Milwaukee’s most iconic winter traditions: the Milwaukee Polar Bear Plunge at Bradford Beach.

While many know us for our toughness on the rugby pitch, this plunge proves our grit extends beyond the game—and into the icy waters of Lake Michigan!

The Barbarians have embraced this exhilarating tradition as part of our commitment to fostering community, camaraderie, and, let’s be honest, a little bit of fun in the frosty Wisconsin winter.

But this year was extra-special as it marks the first event celebrating our 50th anniversary!

Embracing the Tradition

The Milwaukee Polar Bear Plunge isn’t just a chance to show off your cold tolerance; it’s a celebration of Milwaukee’s resilience and spirit. Held every year at Bradford Beach, it draws hundreds of locals, decked out in everything from bikinis to costumes to sports gear, all ready to brave the icy dip.

The Barbarians are no strangers to this event, having participated for over four decades. This year was no different, as we once again joined the fray to kick off the New Year with a splash—literally.

The atmosphere on the beach was electric. Despite the freezing temperatures, the nervous energy was contagious as everyone prepared for the plunge in their own way, many sporting colorful robes borrowed from wives and girlfriends.

As the clock struck noon, the Barbarians joined the collective charge into the icy waters of Lake Michigan. The shock of the cold was immediate, but so were the smiles and laughter as we embraced the challenge together.

A Special Thank-You to Dugout 54

No Polar Bear Plunge would be complete without a warm spot to gather before and after, and this year, Dugout 54 delivered in spades. The local pub graciously hosted the Barbarians, offering a welcoming space to gear up before the plunge and to celebrate after.

Hot drinks, hearty food, and shared laughter filled the post-plunge gathering, making the day even more memorable.

A huge thank-you to Dugout 54 for their support and hospitality—it’s always a pleasure to partner with such a fantastic local establishment.

Tips for Beginners

If you’re thinking about taking the plunge next year, here are some tips to help you prepare:

Limit beverages until after your dip. You’ll want a clear head for the cold water.
Wear old shoes or aqua socks. The lakebed can be rough and very, very cold. You’ll be glad to have something on your feet.
Bring a towel and a separate change of clothes. Don’t try to put back on the clothes you wore there—they’ll be cold and wet.
Dry off thoroughly by the fire before dressing. Rushing to get dressed while damp can make you colder.
Bring a bathrobe. Some people find bathrobes to be stylish and functional for Polar Bearing — consider joining the trend!
Plan to change clothes discreetly. There is no enclosed area to change clothes. Consider wearing your trunks or bathing suit under your clothes to start, and use your robe creatively afterwards to change back.
Keep your feet dry and comfy. Consider changing into your dry clothes while standing on a separate blanket or towel. Dry, clean feet will make the rest of the day much more comfortable.
Prepare for wet and sandy clothes. A strong plastic bag will make carrying your gear home much cleaner!

Looking Ahead

The Milwaukee Polar Bear Plunge was an incredible way to kick off the year for the Milwaukee Barbarians. We’re proud to keep this tradition alive and to share it with our growing community.

As we dive into 2025, we’re looking forward to more matches, 50th anniversary events, and opportunities to connect with our fellow Milwaukeeans.

If you’re interested in joining the Barbarians—whether as a player, fan, supporter or volunteer — we’d love to welcome you into our family. Check out our opportunities here.

And if you’ve never experienced the Milwaukee Polar Bear Plunge, we encourage you to give it a try next year. It’s an unforgettable tradition that embodies the spirit of our great city.

See you on the pitch—or at the beach next January!